Brand Communication Manager

Date: 22 Oct 2026

Location: ID

Company: Motul Asia Pacific Pte. Ltd.

Join Us

If you are passionate about building brands, creating compelling stories, and delivering outstanding customer experiences across every touchpoint, we'd love to hear from you. Help us shape meaningful connections between our brand and consumers while driving sustainable business growth.

Key Responsibilities

Brand Communications

  • Develop and execute integrated brand communication strategies aligned with business objectives.
  • Maintain consistent brand messaging, tone of voice, and visual identity across all channels.
  • Lead marketing campaigns, product launches, and brand initiatives.
  • Manage agencies and external communication partners.

Digital Marketing & Channel Management

  • Manage the company’s digital ecosystem, including website, social media, and online communities.
  • Drive audience growth, engagement, and content performance.
  • Monitor digital performance and identify optimization opportunities.

Media Planning & Digital Advertising

  • Develop media plans and manage advertising budgets.
  • Execute and optimize paid campaigns across Meta, Google, YouTube, TikTok, and other relevant platforms.
  • Monitor campaign effectiveness and maximize ROI.

Influencer Marketing

  • Develop and manage influencer and brand ambassador programs.
  • Build partnerships with relevant creators aligned with brand values and target audiences.
  • Track and optimize influencer campaign performance.

Public Relations & Media Relations

  • Develop PR strategies to strengthen brand reputation and visibility.
  • Build relationships with media, journalists, and industry stakeholders.
  • Manage press releases, media materials, and support crisis communications when required.

Customer Experience & Loyalty

  • Support initiatives to improve customer experience, engagement, and retention.
  • Collaborate with cross-functional teams to enhance the customer journey.
  • Manage loyalty programs that encourage repeat purchase and brand advocacy.

Content Development & Storytelling

  • Develop compelling brand stories and communication content across campaigns, digital channels, PR, and customer communications.
  • Ensure all content consistently reflects the brand’s positioning, personality, and values.

Qualifications

  • Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
  • Minimum 7 years of experience in Brand Communications, Marketing Communications, Digital Marketing, PR, or related disciplines.
  • Strong experience in digital media, content marketing, and campaign management.
  • Proven track record in managing agencies, media partners, and influencers.
  • Excellent writing, storytelling, and presentation skills.
  • Strong analytical skills with the ability to interpret campaign and customer data.
  • Experience in automotive, FMCG, consumer goods, lifestyle, or related industries is a plus.

What We're Looking For

  • Strategic yet hands-on marketer.
  • Strong brand storytelling capability.
  • Creative thinker with commercial awareness.
  • Excellent stakeholder management and collaboration skills.
  • Passionate about customer engagement and building meaningful brand experiences.
  • Comfortable working in a fast-paced, performance-driven environment.

Key Success Metrics

  • Brand Awareness & Engagement
  • Digital Audience Growth
  • Campaign Effectiveness
  • Media Efficiency & ROI
  • Earned Media Coverage
  • Customer Satisfaction & Loyalty
  • Content Performance
  • Share of Voice and Brand Visibility