Sales Executive

Job Summary

The Sales Executive (PCMO) is responsible for expanding Motul's market presence in the Passenger Car Motor Oil (PCMO) segment within Bangkok and the Metropolitan Area. This field-based role focuses on acquiring new retail customers, developing existing accounts, driving sustainable sales growth, and executing sales and marketing initiatives within the assigned territory.

The role manages a portfolio of approximately 100-120 retail customers and is expected to maintain at least 80 active purchasing accounts each month while achieving agreed sales targets and business KPIs. The Bangkok & Metropolitan Area will be divided into two sales territories: Zone A (Northern & Eastern Bangkok and selected metropolitan areas) and Zone B (Southern & Western Bangkok and selected metropolitan areas). Specific territory assignment will be confirmed upon employment.

Responsibilities

Business Development & Market Expansion

• Identify and acquire new retail customers within the assigned territory to expand market coverage in the PCMO segment.
• Generate new business opportunities through prospecting, field sales activities, and disciplined territory coverage.
• Build strong relationships with workshop owners, auto parts retailers, and key decision-makers.
• Execute customer acquisition plans to support sustainable business growth and territory development.

Sales & Account Management

• Manage a portfolio of approximately 100-120 retail customers and maintain at least 80 active purchasing customers per month.
• Achieve monthly sales targets and agreed business KPIs, including revenue, sales volume, customer activation, and product mix objectives.
• Increase product penetration and broaden the product mix within existing customer accounts.
• Monitor customer performance and develop action plans to maximize sales opportunities and account potential.

Customer Relationship Management

• Conduct regular customer visits in line with the planned call schedule and territory coverage plan.
• Provide product recommendations and coordinate technical support where appropriate.
• Develop long-term business partnerships through responsive service, commercial support, and consistent customer engagement.
• Resolve customer issues by coordinating effectively with relevant internal teams.

Marketing Execution

• Execute sales promotions and marketing campaigns within the assigned territory.
• Implement in-store branding and POSM activities in accordance with company guidelines.
• Support product launches, promotional events, and other market activation initiatives.
• Ensure effective and timely execution of company marketing programs at customer level.

Reporting & Market Intelligence

• Submit daily and weekly sales activity reports accurately and on time.
• Maintain accurate and up-to-date customer information in the CRM system.
• Monitor competitor activities, market trends, and customer feedback within the assigned territory.
• Provide market insights and recommendations to support sales effectiveness and competitiveness.

Job Requirements

• Bachelor's degree in Business Administration, Marketing, Engineering, or a related field.
• 1–3 years of experience in field sales, direct sales, retail sales, or business development, preferably in a B2B or B2B2C environment.
• Experience managing retail accounts, workshops, dealers, distributors, or similar trade customers is an advantage.
• Experience in Automotive, Lubricants, Chemicals, Tires, Batteries, FMCG, or related industries is preferred.
• Proven experience in new customer acquisition and territory development is highly desirable.
• Strong sales, negotiation, interpersonal, and communication skills.
• Self-motivated, proactive, results-oriented, and comfortable working in a target-driven environment.
• Strong planning and territory management skills, with good analytical and problem-solving abilities.
• Proficient in Microsoft Office, particularly Excel, PowerPoint, and Outlook; experience with CRM systems is an advantage.
• Strong sense of ownership and accountability, with the ability to work independently in a field sales environment.
• Valid driver's license and access to a personal vehicle.
• Willing and able to travel extensively within Bangkok and the surrounding metropolitan area.